Ted Rogers School of Management

Marketing Management

Principles of Marketing

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Attribution:  Principles of Marketing is licensed under a Creative Commons Attribution Non-Commercial ShareAlike  (CC BY-NC-SA) 4.0 International License.

 

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License

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Now is the Time for Open Educational Resources by Kelly Dermody, Ann Ludbrook, Nada Savicevic, Michelle Schwartz, Reece Steinberg, and Sally Wilson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.