Part 3: Practices and Strategies for Pop-Up Retailing – Primary Activities

This part of the book readers will explore the primary activities involved in a pop-up operation, including how to find the right location, design and display issues, point-of-sale technology and considerations, merchandising, inventory and marketing strategies.

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Pop-up Retail Strategies in an Omnichannel Context Copyright © 2018 by Ryerson University is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.