Irene S. Berkowitz is a policy analyst, media researcher, writer, speaker and university teacher.  As Senior Policy Fellow, Audience Lab @ Ryerson University’s The Creative School, Dr. Berkowitz was lead author/researcher on the 2019 report, Watchtime Canada: How YouTube connects creators and consumers.  Berkowitz’ media policy perspectives are requested by publishers such as The Globe and Mail, Playback, cartt.ca, CMF Trends, betakit, BNN-TV, CBC, CTV, GlobalTV, SiriusXM, Yahoo Finance; and organizations such as Canadian Radio-television Telecommunications Commission (CRTC), Canada Media Fund (CMF), and Macdonald-Laurier Institute (MLI). Dr. Berkowitz teaches MBA and MA courses at Ryerson University that prepare students for careers in the Fourth Industrial Revolution. She is a graduate of Cornell University (BA), University of Chicago (MA), Ryerson University (PhD), and Singularity University Executive Program in Mountain View, California. Preparation for policy work included award-winning content as a writer, producer, development executive, and client of ICM Partners.  Berkowitz authored the 2014 ebooklet, Walking Through the Winkles. Contact:  iberkowi@ryerson.ca

Selected published media by Dr. Berkowitz about Canadian TV in the global, online era (full list available on request):

Berkowitz, I.S. (June 13, 2021). Bill C-10 faces backwards and will embarrass Canada on the world stage. (June 14 print title: Is Bill C-10 the best our country can do?) The Globe and Mail, Report on Businesshttps://www.theglobeandmail.com/business/commentary/article-bill-c-10-faces-backward-and-will-embarrass-canada-on-the-world-stage/

Berkowitz, I.S. (February 27, 2020). Yale Report a month on: The good, the bad and a quid pro quo. Playback. https://playbackonline.ca/2020/02/27/yale-report-a-month-on-the-good-the-bad-and-a-quid-pro-quo/

Berkowitz, I.S. (January 27, 2020). Unless we drop our antiquated nationalism, we’ll have nothing. cartt.ca  https://cartt.ca/analysis-unless-we-drop-our-antiquated-nationalism-well-have-nothing/ 

Berkowitz, I. S. (January 23, 2020). Follow the money: How Canadian creators are rocking it on YouTube. Playback. https://playbackonline.ca/2020/01/23/follow-the-money-how-canadian-creators-are-rocking-it-on-youtube/

Berkowitz, I.S. (October 24, 2019). Bordering the U.S.: Win or lose for Canadian media? Playback. https://playbackonline.ca/2019/10/24/bordering-the-u-s-win-or-lose-for-canadian-media/

Berkowitz, I. S.,Davis, C., and Smith, H. (May 22, 2019). Watchtime Canada: How YouTube connects creators and consumers. https://sites.google.com/view/watchtime-2019 and https://audiencelab.fcad.ryerson.ca/wp-content/uploads/2019/05/YouTube-Full-Report-FINAL_V7_May21.pdf

Berkowitz, I. S. (July 5, 2018). We need to talk about Canadian drama. Playback. https://playbackonline.ca/2018/07/05/column-we-need-to-talk-about-canadian-drama/#ixzz6G7nQqryK

Berkowitz, I.S. (December 7, 2016). Hey Industry: Let’s be clear about the Netflix tax. Playback. http://playbackonline.ca/2017/12/07/column-hey-industry-lets-be-clear-about-the-netflix-tax/

Berkowitz, I.S. (November 3, 2017) We’re in a new era: Do we need a new point system. Playback. http://playbackonline.ca/2017/11/03/column-is-it-time-for-a-new-points-system/

Berkowitz, I.S. (October 3, 2017). Five Reasons to like Melanie Joly’s Netflix deal. The Globe and Mail Report on Businesshttps://beta.theglobeandmail.com/report-on-business/rob-commentary/five-reasons-to-like-heritage-minister-melanie-jolys-netflix-deal/article36472751/?ref=http://www.theglobeandmail.com&

Berkowitz, I.S. (August 29, 2017). To sell to a global market, create for a global market. CMF Trends. https://trends.cmf-fmc.ca/blog/los-angeles-trade-commissioner-to-sell-to-a-global-market-create-for-a-glob

Berkowitz, I.S. (December 22, 2016): Salim Ismail: Canadian leadership is now a moral imperative. betakit. http://betakit.com/salim-ismail-canadian-leadership-is-now-a-moral-imperative/

Berkowitz, I.S. (December 1, 2016): Cable TV is about to be disrupted, and the CRTC knows it. The Globe and Mailhttp://www.theglobeandmail.com/opinion/cable-tv-is-about-to-be-disrupted-and-the-crtc-knows-it/article33121340/

Berkowitz, I.S. (October 5, 2016):  Ten media takeaways from Silicon Valley.  CMF Trends. http://trends.cmf-fmc.ca/blog/ten-media-takeaways-from-silicon-valley.  

Berkowitz, I.S. (June 10, 2015) In TV’s Golden Age, viewers are already on line. Industry must follow. The Globe and Mail Report on Businesshttp://www.theglobeandmail.com/report-on-business/rob-commentary/in-tvs-new-golden-age-consumers-have-the-gold-we-should-follow-their-lead/article24879478/

Berkowitz, I.S. (March 13, 2015). CRTC gets it: Time to make ‘hits’ not ‘shows.’ The Globe and Mail. http://www.theglobeandmail.com/globe-debate/crtc-gets-it-time-to-make-hits-not-shows/article23449134/

Berkowitz, I.S. (September 15, 2014).  Canadians want good programs, not 300 channels. The Globe and Mail.  http://www.theglobeandmail.com/globe-debate/canadians-want-good-programs-not-300-channels/article20600050/

Berkowitz, I.S. (July 7, 2014). Is it time to re-brand Canadian TV?  Playback. http://playbackonline.ca/2014/07/07/oped-is-it-time-to-re-brand-canadian-tv/#ixzz36oOrqGO