1. Learning Outcomes
  2. Suggested Prerequisites
  3. Required Technology
  4. Book Structure
  5. Storyline
  6. Suggested Readings
  7. Beyond This Book
  8. Disclaimer

Learning Outcomes

Welcome to Digital Accessibility as a Business Practice. We are glad that you are learning about this important topic!

By the time you complete this book, you should be able to:

  • Communicate business cases for digital accessibility.
  • Identify how people with disabilities access IT systems and digital content.
  • Identify elements of your business IT environment where attention to accessibility is needed.
  • Recognize how key accessibility guidelines in WCAG 2.0 can be leveraged.
  • Identify accessibility requirements when working with international clientele.
  • Choose resources staff in various roles can use to learn about accessibility.
  • Implement accessible hiring practices.
  • Describe employee accommodation within the context of digital accessibility.
  • Develop an IT accessibility plan and policy.
  • Identify training for employees in varied roles.
  • Write and evaluate digital accessibility requirements in procurement contracts and RFPs.
  • Put together an accessibility committee, and/or assign an accessibility champion.
  • Identify basic digital accessibility issues in web content and electronic documents.
  • Develop a policy document to guide a digital accessibility implementation plan and a strategy to sustain its impact on organizational change.

(More specific learning objectives are included with each chapter.)

Key Point: Though this book has some focus on web accessibility as it pertains to those who reside in Ontario, Canada, most of what is covered in the book will be relevant regardless of where you are in the world. Where we do provide Ontario specific information, take it as an opportunity to compare what Ontario is doing with the efforts in your country or region.

Suggested Prerequisites

There are no prerequisites to successfully learn from this book. However, basic familiarity with the principles of the Web Content Accessibility Guidelines (WCAG 2.0) will be beneficial.

To learn more, read through the Web Content Accessibility Guidelines and the Introduction to WCAG.

Required Technology

You will need the following applications to apply the knowledge and complete the activities listed in this book:

  • A word-processing application (e.g., Microsoft Word, OpenOffice, Google Docs)
  • A PDF reader (e.g., Adobe Reader)

Book Structure

This book is made up of the introductory section that you are reading now, plus six chapters.

Throughout chapters there are a number of short Challenge Tests that will help reinforce what you are learning. They are interactive with instant feedback in the web ebook, with a text-based alternative and answer key in the other formats.


Throughout the book, a storyline about “The Sharp Clothing Company” will unfold, and, as a project manager for the company, you will investigate what the company must do to create a “digital accessibility culture.” The company will be introduced in Chapter 2, and the story will continue from there.

Readings & References

There are many Readings & References boxes mentioned throughout the book that expand on the content being presented. You are encouraged to explore these resources, but you will not need to know them to be able to understand the contents of this book.

Beyond This Book

For those who would like to go beyond what they’ve learned in this book, The Chang School offers Professional Web Accessibility Auditing Made Easy and Web Accessibility for Developers, two courses aimed at a more technical audience.


The information presented in this book is for instructional purposes only and should not be construed as legal advice on any particular issue, including compliance with relevant laws. We specifically disclaim any liability for any loss or damage any participant may suffer as a result of the information contained. Furthermore, successful completion of activities in this book does not result in formal accreditation or recognition within or for any given field or purpose.


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Digital Accessibility as a Business Practice by Digital Education Strategies, The Chang School is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.