2. Understanding the Big Picture

Activity: One-Minute Elevator Pitch

Establishing a culture of accessibility in an organization requires buy-in from senior management. These managers may not always understand the implications of accessibility barriers on the company. Using the knowledge you have gained to this point from reading this book, write an elevator pitch to convince a senior manager that accessibility is important to the company.

If you are not familiar with elevator pitches, they often unfold when you, the speaker, getting on the elevator, happen to run into a key senior person in the company, who typically spends her day running from meeting to meeting. You have her as a captive audience for one minute while the elevator ascends. This is the only opportunity you will have to pitch your idea to this person, and if you succeed in convincing this person, she will support you in your effort.

Your task in this activity is to convince one of the following people that digital accessibility is very important and you have a good idea that is sure to benefit the company. You may want to consider different arguments to convince different people.

  • President/Chief Executive Officer
  • Director of Marketing
  • IT Manager/Chief Information Officer
  • General Manager
  • Human Resource Director

For help with creating your elevator pitch, read Mindtools’s How to Create an Elevator Pitch.

Join the discussion for this activity by enrolling in the Digital Accessibility as a Business Practice MOOC.

Suggested Viewing: If you would like to see examples of an elevator pitch, have a look through the following video resources.

1. Video: 6 Elevator Pitches for the 21st Century

© THNKR. Released under the terms of a Standard YouTube License. All rights reserved.

2. Video: Elevator Pitch Winner (Utah State)

© UtahStateCES. Released under the terms of a Standard YouTube License. All rights reserved.

3. Video: Sarah Bourne Makes the Business Case for Implementing Accessible Technology

© PEATworks. Released under the terms of a Standard YouTube License. All rights reserved.

4. Video: Mike Paciello Makes the Business Case for Implementing Accessible Technology

© PEATworks. Released under the terms of a Standard YouTube License. All rights reserved.

License

Icon for the Creative Commons Attribution-ShareAlike 4.0 International License

Digital Accessibility as a Business Practice by Digital Education Strategies, The Chang School is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.